앱스토어(appstore)아이튠즈 마케팅STP,SWOT분석<영문레포트> DownLoad

앱스토어(appstore)아이튠즈 마케팅STP,SWOT분석<영문레포트> DownLoad

자료문서 (열기).zip

앱스토어(appstore)아이튠즈 마케팅STP,SWOT분석<영문레포트>

팀과제로 작성한 파워포인트 발표자료입니다 본 자료는 신촌 Y대 경영대학 수업 기말과제로 제출하여 A+를 받았던 리포트입니다 한학기동안 6명의 조원들이 많은 브레인스토밍을통해 열과성의를다해 만들었습니다. 인터넷으로 검색한자료가 아니라 조원들과의 토론을통해 직접 작성한 자료입니다. 그래서 여기서 판매되는다른 레포트랑 중복되는내용이 전혀없는레포트입니다. 많은도움될겁니다^-^

- Market Volume

- Trend

- Market Share

- SWOT

- STP
contents

- Market Volume
- Trend
- Market Share
- SWOT
STP

App Store
iTunes
Apple Store


Apple Store?
Apple Online Store
Sell all of Apple’s products with their prices
Even provide business store and government store
Establish online websites for each country


Apple Retail Store
Owned and operated by Apple Inc.
The one place to test-drive and explore every Apple product
From the start to open the first two Apple stores in U.S in 2001, until now 255 stores in 9 different countries


iTunes?
release - April. 28. 2003
Market Volume. iTunes
Graph of the online market volume in 2007

World & Korea
Trend. itunes
Lasting growth


Market Share. iTunes
ITunes has more of than 70% of market share in the world
Apple is NO.1 retailer in the US
Top Music Retailer in the US
Market Volume. App Store
Trend. App Store
App Store Promotes iPod selling
App Store release - July 10, 2008
SWOT
S
i-Tunes and App store are a good source of revenue
Specialized and connected their own software and hardware
Web technology can be used with many ways
Various Application
Reasonable price( App, Music, Video )


S ? stable and good source of revenue

$630 million in gross margin
S ? in the cradle to the grave
Process

Buy iPod
→ Buy Music, Video, TV contents at iTunes Store
→ Buy App at App Store

Everything from Apple
SWOT
W
Weak relationship with others (ex.Microsoft)
Dependency on new product
Lack of name recognition in Korea
Complicated system (focus on existing user)
Short battery time and some explosion case
low accessibility ( only iPod users can enjoy iTunes and App Store )
Limitation of iPod ( do only simple contents )
W ? Lack of name recognition in Korea
Apple

World = 75.6% market share
Korea = only 10% marker share
W ? Explosion accident


Reported 2 cases in Korea

Apple didn’t pay any compensation for the accident
-> decreasing brand-image of iPod is connected directly App Store and iTunes’ brand-image
SWOT
O
Increasing volume of digital music market
Large population which have brand conscious
Government crackdown on pirating music off the Internet
Increasing People who enjoy App and iTunes
(App tore and iTunes become a Trend )
O ? Yes you can!!
클럽글에 올린
사진 추가하기
Success story ?
Ordinary people
by app developer


O ? increasing Online Music Market Volume
SWOT
T
Increasing competition with major companies(레드오션)
Competitions offer similar service at often cheap price
App Store doesn’t work in Korea
Almost app is game
Increase Hacking and Copy


T ? Apple Store is jam packed with games
T ? The change of the Korea music market
No more listening
but Showing Music

Illegal download
-> steadily decreased but still big
T- illegal Download
STP-segmentation


ages
preference
Purchasing
10s
High ? buy contents and enjoy online culture
M ? have never runs out money pool called mama
20s
Middle ? ‘d love music, app, video but not high pr

자료출처 : http://www.ALLReport.co.kr/search/Detail.asp?pk=11005742&sid=knp868group1&key=



[문서정보]

문서분량 : 25 Page
파일종류 : PPT 파일
자료제목 : 앱스토어(appstore)아이튠즈 마케팅STP,SWOT분석<영문레포트>
파일이름 : 앱스토어.ppt
키워드 : 마케팅,앺스토어,앱스토어,애플,아이폰,appstore,아이튠즈,마케팅STP,SWOT분석<영문레포트>
자료No(pk) : 11005742